BUFFALO BOOTS X SINGLES DAY

How do you promote a sale in a way that focuses on brand building?Take away product photos and red sale signs and focus on enhancing campaign pictures: doesn't matter if they have been used before, because we can build on that. In Buffalo's case, this means focusing on the brand colors, which are black, white and the iconic yellow. Putting the campaign picture into greyscale, focusing on bold typography and now the most important part; using the Buffalo yellow I created a scribble like outline of the model, which is also animated for the suitable channels. Bold typography on top, with yellow as a sales indicator on top, creates a cohesive look, that does not scream a cheap sale - but a tasteful promotion.