drink more soju poster

soju is korea’s most popular alcoholic beverage, with cheap prices and availability at every convenience store. the iconic green bottle from the brand chamisul is recognizable for everyone who ever saw one in person. soju is a main part of most evening hang-outs in the city of seoul, whether it be workers after grueling hours or students winding down after studying; it is unavoidable. encouraging people to hang out, and therefore drink more, the posters say drink more soju controversial? maybe, but a very clear cut message.